Connecting People for a Hygienic Environment
Individual health and hygiene is largely dependent on adequate availability of drinking water and proper sanitation. There is, therefore, a direct relationship between water, sanitation and health. Consumption of unsafe drinking water, improper disposal of human excreta, improper environmental sanitation and lack of personal and food hygiene have been major causes of many diseases in developing countries.
The dedicated Centre will be aligned with the premise that signals a departure from the traditional mode of implementing WASH programmes by focusing on behaviour change rather than infrastructure. Communicating this approach across tiers and building the capacity of different actors involved in implementation is integral to the success of the programme. We will engage with partners who have been working in promoting WASH issues.
WASH Communication Centre will work towards motivating educational institutions, communities, people and Panchayati Raj institutions, and others promoting sustainable behavioural change in healthy and safe water, sanitation and hygiene practices. A holistic approach will empower children, youth, and communities to take informed decisions regarding their WASH status.
To use innovation in communication by harnessing social media in raising such awareness on WASH to effectively communicate the link between water sanitation, hygiene, and disease prevention is critical.